Hello all! My name is Luis Mendez and I am a Business major at the University of Nevada, Reno. I graduate in May 2012 and I'm hoping to find a job in the entertainment industry.
For the purposes of this blog, I'm going to be analyzing the marketing for current feature films and discovering who the film makers are targeting. Suggestions for improvement may also be included.
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Author Archives: luisemendez
Amazing news for VMars fans last week! It was announced by Kickstarter that Veronica Mars surpassed 5.7 million in donations from nearly 100k individuals. Those donating ranged from hardcore fans of the show to large fans of the donation site … Continue reading
Charlize Theron is about to battle herself at the Box Office. While this is not uncommon in the film world, normally a studio waits at least three weeks prior to another studio’s release with the same actor. ‘Prometheus’ is opening … Continue reading
Welcome back! It’s been nearly a month since my last post, sorry for the break. In that time I graduated from the University of Nevada, Reno and settled into working full time. Without further ado, let’s get into one of … Continue reading
Looking for a hilarious romantic comedy for the week? ‘The Five-Year Engagement’ may or may not be what you’re looking for. Heavily advertised as a film from the makers of ‘Bridemaids’, ‘The Five-Year Engagement’ has naturally drawn comparisons to last … Continue reading
Where is Hollywood getting all its ideas lately? Most of the films in theaters right now aren’t original, but rather adaptations of former TV shows, long novels and sequels to already existing characters. This time, Hollywood decided to take a … Continue reading
Animals aren’t strangers to film. From talking pigs, to evil cats and dogs, there have been many humorous films dedicated to animals and playing up their characteristics. This weekend’s film of animals is the documentary ‘Chimpanzee,’ which is sure to … Continue reading
This weekend’s Box Office features two movies adapted from bestselling books. While ‘The Lucky One’, based on a Nicholas Sparks novel, has certainly gotten more attention for its star, Zac Efron and the Nicholas Sparks connection, ‘Think Like a Man’ … Continue reading