Everyone knows the story of the ship that sunk Rose DeWitt Bukater and Jack Dawson all those years ago. ‘Titanic’ is finally seeing its 3D release, 15 years after the original came out and just in time for the 100th Anniversary of the devastating boat sink. So why all these years later? Besides marking 100 years, James Cameron and his team have been interesting in bringing ‘Titanic’ to the big screen with 3D conversion since 3D became popular. The process took over a year, closer to 60 weeks and a LOT of workers to take a film with a running time of over 2 hours and 35 minutes to successfully convert to 3D.
The audience for ‘Titanic 3D’ is broad and generation-crossing. The original film took in $600 million in the US alone, making it the largest audience ever for a film in North America at the time. It grossed over $1 billion worldwide, with only 11 other films passing this amazing feat. The only film to out-gross it is ‘Avatar,’ another James Cameron classic, also in 3D. The original reached seniors, middle-aged adults, teenagers and children through its various forms of distribution. The 3D version of the film is expected to bring back a large chunk of that audience, in addition to a younger generation not as familiar with the film. The trailers even pay homage to the original with Celine Dion’s classic “My Heart Will Go On” playing in the background.
With as big of a production as the film was and the 3D conversion cost, the studio is expecting an opening of anywhere between $20 million – $25 million, which is considered a modest prediction among many box office analysts. One of the most recent films that was converted to 3D and subsequently did well at the Box Office was animated film ‘The Lion King.’ That film opened with $30 million and grossed over $94 million domestically before ending its second run in theaters. ‘Titanic’ is an iconic film for the industry and critics agree that it’s worth seeing again in its new form. ‘Titanic 3D’ is out in theaters now.