Snow White Returns in the Family Friendly Fantasy ‘Mirror Mirror’

“Mirror, mirror on the wall, who’s the fairest of them all?” Snow White is back, not once but twice this year. In this first remake of the classic fairytale, the orphaned Snow White is banished to the forest after the queen discovers that she’s competition for the throne. Naturally, she runs into the seven dwarves who help her find her confidence and they set out to defeat the evil queen and get the guy. The film stars Lily Collins, from Box Office bomb ‘Abduction’, as Snow White and Julia Roberts as the evil Queen of the kingdom.

‘Mirror Mirror’ has been marketed as a lighthearted comedy for all ages and is distributed by Relativity media. Despite this strategy, the film will most likely be a mother-daughter affair, with the reluctant father either attending the showing or making up excuses as to he can’t. ‘Mirror Mirror’ currently has a 54% rating at Rotten Tomatoes, which is neither terrible nor exceptional. Fantasy films, especially remakes of historic films aren’t generally reviewed well, but that may not matter. While Box Office analysts and snobs may take reviews to heart, family films aren’t necessarily dependent on the opinion of critics. Heck, my mother and sister want to see it as soon as it’s on Redbox!

‘Mirror Mirror’ was produced on an estimated $80 million dollar budget, which is not incredibly expensive for a fantasy film. The film is expected to open at #3 this weekend, with somewhere between $20 million – $24 million. This estimated opening wouldn’t be surprising as family films tend to do well on DVD/Blu-Ray, even if they don’t make back their budget in theaters. Time will tell which story of Snow White is more successful. ‘Snow White and the Huntsmen’ opens in June and stars Kristen Stewart in a much darker version of the fairytale, which may limit its audience. If comedy is your thing, I’d suggest this film. ‘Mirror Mirror’ is out in theaters now.


About luisemendez

My name is Luis Mendez and I have received my Bachelor's Degree at the University of Nevada, Reno in Business Management. I also be completed my minor in Information Systems by May 2012. I have had many opportunities through the University of Nevada, Reno to practice and grow in my presentation and writing skills. Through Career Networking programs, I have also submitted my resume to many leading companies and interviewed for potential employment. My goal is to pursue a career in Marketing for a major film or music company and eventually become a Marketing Director.
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