Why Marketing for Films?

Many college students decide to write about Leadership, Motivation and How-To’s when dabbling into the world of blogging. While these blogs can be interesting and thought-provoking to read, it isn’t something I would ideally write about.  I get enough of that from school. Truth be told, the film industry is fascinating in how much goes into the production, release and promotion of a film.

Major films and franchises, such as the Star Wars series, the Harry Potter series and any action hero film can have production budgets that range from $100 million – $300 million. That money is more than many of us would see in the bank on any given day. But that’s just the beginning! Promotional appearances and endorsements for the stars for movies like that cost way over $30 million. A decent budget romantic-comedy film can cost $10 million – $20 million on a regular basis.

Truth be told, the amount of money that goes into films that we all enjoy in theaters, on the internet or through Redbox and Netflix is astounding. While the films may cost a lot and promotion for these films cost a lot, there are lots of differences in the promotional tactics carried out by major studios. Everyone wants to see success and a good return on their investment. If a film doesn’t perform to expectations, it’s likely you’ll never hear of it again after it’s DVD release, while actors go their separate ways and move on to other projects.

In my next blog post, I will discuss why my blog can be valuable for you, until then!


About luisemendez

My name is Luis Mendez and I have received my Bachelor's Degree at the University of Nevada, Reno in Business Management. I also be completed my minor in Information Systems by May 2012. I have had many opportunities through the University of Nevada, Reno to practice and grow in my presentation and writing skills. Through Career Networking programs, I have also submitted my resume to many leading companies and interviewed for potential employment. My goal is to pursue a career in Marketing for a major film or music company and eventually become a Marketing Director.
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